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Helpful Hints

January 2012 - Die Cutting Helps Brands Stand Out


die cuttingMany of your customers face the same problem: how do they help their brand stand out from the rest? According to Consumer Reports, the average consumer is exposed to almost 250 commercial messages each day. With this advertising white noise all around us, "ordinary" promotions will simply fall on deaf ears.

At Seidl's Bindery, we have a solution to this quandary. Die cutting is a superb way of drawing attention to your customer's brand. Read on to discover how this finishing solution can be used to create products that look good and – more importantly – get noticed.

Design Options
Die cutting's versatility makes it suitable for a wide range of uses: a window on a book cover, business card slits in a pocket folder, or an outline of a city skyline on a promotional piece. Looking for some creative design ideas to bring to your client? Just ask us!

High-Die Cutting Adds Value to Small-format Products
Small-format pieces such as product hang tags and pocket schedules can be terrific branding opportunities for your customers. They can also be difficult to die cut on a standard die press. Our high-die capabilities allow us to make a perimeter die cut on such small pieces at very high speeds. If your high-die cut products will then be attached to a carrier such as a direct mail piece, we can automatically attach the piece using fugitive glue.

Integration Options
Another advantage of die cutting: it can fit neatly in a workflow along with many other post press services. The following post press options can be combined with die cutting to create finished products that grab consumer attention.

  • Foil Stamping/Embossing - Pairing visually engaging foil stamping with die cutting will make your product impossible to miss. Our Kluge press can efficiently handle the highest volume runs of foil stamping/embossing work.

  • PUR Adhesive Binding – For perfect-bound books that require equal parts durability and attractiveness, consider adding a die-cut cover to a book bound with super-strong PUR glue.

  • Folding and Gluing – Die cutting can be easily integrated with our folding and gluing services to efficiently produce high-volume runs of CD sleeves, pocket folders, and more. Our Bobst Inline folder/gluer's CD/DVD insertion capabilities contribute to a smooth, expedient workflow.

  • Remoistenable Adhesive – Recipients take no more than three seconds to decide if they want to open a piece of mail. Make them count! A distinctive die-cut mailer finished with remoistenable adhesive for ease-of-response can improve your next direct mail campaign's effectiveness.

About Seidl's Bindery
Located in Houston, Texas, Seidl's Bindery is a leading multi-shift provider of a complete range of post press services including die cutting, remoistenable gluing, PUR adhesive binding, Wire-O and plastic spiral binding, saddle stitching, cutting and folding, gluing and attaching, film laminating, foil stamping, embossing and much more. With four gluing machines now in our facility, we're easily able to finish projects with high production quantities. Call us today to begin planning your next remoistenable gluing project.



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Phone: (877) 782-6876
Fax: (713) 681-3833
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