Helpful Hints

Direct Mail Designs


Every day, there's a fierce competition going on in mailboxes worldwide. Whether they're promoting an attractive offer or making an appeal for donations, direct mail pieces are all looking to grab the attention of recipients and spur them to action. In order to triumph in this high-stakes battle, it's imperative to design eye-catching mail pieces that reach recipients as quickly as possible. Efficient production and minimal postage costs are also priorities for most marketers. To get you on the right track, keep these direct mail design and planning tips in mind:
Eye-Catching Design Example
Cross-folded self-mailer - This design involves four panels that fold in sequence over a center panel. Each panel builds intrigue as the message of the piece is revealed little by little. The creative possibilities are nearly limitless with this design. Panels can be die cut to give the piece a unique look, or perfed to include a detachable reply card. At Seidl's Bindery, we can even attach an item such as a magnet or plastic membership card to the center panel - automatically.
Planning Tip
Test early for proper adhesion - Many direct mail designs involve heavy ink and coating coverage, which can compromise the adhesion of fugitive, remoist and seam glues. Avoid surprises by allowing us to test glue adhesion on a printed sample prior to production.
Let us help you plan multiple-up layouts - The small size of most direct mail products allows you to gang many pieces onto a single press sheet. Before you print, however, let us take a look at your layout. We may be able to save you significant time and money by making a slight alteration to your layout that takes advantage of efficiencies during folding, cutting and other post press stages.
The Seidl Advantage
At Seidl's Bindery, we're continually looking for ways to make binding and finishing as worry-free as possible for you. In addition to using CAD/CAM computer technology to create accurate dies, we can perform a complete range of post press production services in-house. Since many die cutting projects also involve several other production steps, a "single-source solution" such as Seidl's Bindery allows you to benefit from production that's both faster and more tightly-managed.